In 2021 Killian + Azu founder Joe Killian, a two-time Emmy-winning entertainment, media and marketing executive, partnered with longtime friend and music executive Jonathan Azu to further service clients with best-in-class music consulting. Collectively they have over 50 years of experience bringing brands into the cultural conversation utilizing the power of music. This includes work with brands such as Patrón, Audible and American Express.