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In 2019 after years of driving success for some of the industry’s most iconic artists brands and companies, Jonathan Azu left an executive role at entertainment powerhouse Red Light Management to start management, record label, production and consultancy firm, Culture Collective.

With a focus on women and talent of color, Culture Collective is driving change within its industry while also representing creatives who are redefining their culture.

While providing its clients with the services to build their careers, Culture Collective is also exemplifying and promoting diverse and inclusive leadership in entertainment which is greatly lacking in music companies today.

As Jonathan stated in his Variety 2019 Inclusion Impact Report interview, “I wanted to build a company that has diversity and inclusion as its mission…it is important because without it our culture’s narrative could be lost or mistold.”

In 2020 Culture Collective launched its production and consultancy divisions - working with a variety of major brands on their talent and content initiatives. This includes a strategic partnership with Killian + Company, an award-winning production company that fuses music, film, design, experiences, celebrities and pop culture to spark unforgettable moments between brands and consumers.

Prior to joining Red Light, Azu, a two-time Billboard 40 Under 40 Power Player, was EVP & General Manager of Red Light Management, EVP of Operations and Business Development for Superfly Presents, and was VP of Music Partnerships for CBS Radio. In 2020 Azu was featured as an honoree in Billboard, Variety and Pollstar Magazines' annual inclusion impact report.

In his career Jonathan has overseen the development of many notable artists and brands including Anita Baker, Emily King, Cory Henry, Luke James, Michelle Williams, Miguel, Kool & the Gang, Lecrae, Leon Thomas, Outside Lands Music Festival, Bonnaroo Music and Arts Festival and many more.

Azu also serves as a Board Trustee to his alma mater, Drake University, and is an adjunct professor in music at the University of Southern California.