artists. partners. projects.
what we do.
talent represetation.
record label.
brand consulting.
philanthropy. boards.
about.
After years of driving success for some of the industry’s most iconic artists' brands and companies, Jonathan Azu left an executive role at Red Light Management to start Culture Collective - a record label, production, consultancy, and talent representation firm.
With a focus on women and talent of color, Culture Collective is driving change within its industry while also representing creatives who are redefining their culture.
While providing its clients with the services to build their careers, Culture Collective is also exemplifying and promoting diverse and inclusive leadership in entertainment
which is greatly lacking in music companies today. As Jonathan stated in his Variety Inclusion Impact Report interview, “I wanted to build a company that has diversity and inclusion as its mission…it is important because without it our culture’s narrative could be lost or mistold.”
Azu was recently featured as a Change Agent honoree in all three industry trades: Billboard, Variety, and Pollstar Magazines. That year he also launched a production and consultancy division of Culture Collective - working with a variety of major brands on their talent and content initiatives. This includes a partnership with Killian + Company, an award-winning production company that fuses music, film, design, experiences, celebrities, and pop culture.
During his career Azu, a two-time Billboard 40 Under 40 Power Player, also spent time as EVP of Operations and Business Development for Superfly Presents and VP of Music Partnerships for CBS Radio. He has also been credited with the development of many notable artists and brands including Jon Batiste, Leon Thomas, Anita Baker, Emily King, Cory Henry, Luke James, Michelle Williams, Miguel, Kool & the Gang, Keyshia Cole, Emily King, Outside Lands Music Festival, Bonnaroo, American Express, Ford and many more.
Azu also serves as a Board Trustee to his alma mater, Drake University, is an professor at the University of Southern California and serves on City of Hope's Music Film and Entertainment board.
philanthropy. boards.
Executive Leadership Council
BMAC is an advocacy organization formed to address systemic racism within the music business. Our Coalition advocates on behalf of Black artists, songwriters, producers, managers, agents, executives, lawyers and other passionate industry professionals.
Music, Film & Entertainment Board
City of Hope’s Music, Film, and Entertainment Board aims to raise awareness and funds to support cancer research, treatment, health equity and expanded access to compassionate, innovative care for diverse communities.
Governor, LA + Black Music Collecive
The Recording Academy celebrates excellence in music, supports the music community, and promotes music’s cultural importance. It advocates for music education and artist well-being and recognizes achievements with the GRAMMY Awards.
Board of Trustees
Drake University’s mission is to offer an exceptional learning environment that prepares students for personal success, professional achievement, and global citizenship. It emphasizes collaborative learning and combines liberal arts with professional education to transform lives.
